Our colleague, Roman Romanchenko, held a presentation "Amazon Elastic Transcoder".This technology allows to transcode incoming media data in one or several outcoming formats.
It can be used to get the format that can be supported by HTML5 video. Presentation highlighted basic steps of this web-service usage: Amazon S3 directory configuration, Pipeline creation, Presets configuration, launching of Job's transcoding, signing up for notice about successful/unsuccessful Jobs execution, using SNS service. Also the prototype, developed on AWS SDK basis for JavaScript, was demonstrated. It transcodes media, using Amazon Elastic Transcoder.